Penny NilsenEvery year, I walk into the same classroom at Concordia University of Edmonton to teach communications to Health Inspector students. And every year, I'm reminded of exactly why this work matters. These aren't abstract messages. When a health inspector communicates, the stakes are real:
Penny NilsenThis week, I sat down with a business owner. We didn’t start with strategy. We didn’t start with numbers. We started with this: “I’m overwhelmed. I need more time. I need to increase revenue… but I don’t know what to do next.” He said it fast. Like he’d been holding it in for a while. From the outside, his business looks fine. Team in place. Work coming in. Phones ringing. But as we talked, the real picture came out:
Penny NilsenAs a business coach and cheerleader, I get to see something in people, call it out, and steady them on their journey. I get to remind them of what is possible, believe in them when they are tired or uncertain, and help them keep moving forward.
Penny NilsenFree experiences are powerful. They lower risk and allow people to try something without commitment. But free is only at the top of the funnel. In fact, 'Free' is actually second to the conversation step (understanding where the person needs support is the first step).
Penny Nilsen“I need more leads.” Maybe. But do you know: • How many clients you need? • How many referrals that requires? • Your conversion rate? Without math, there’s no strategy.
Penny NilsenCommunity isn’t built in boardrooms. It’s built in rooms filled with purpose.