Business Coaching

"I don’t know what to do next."

Penny Nilsen

Published on: 21/03/2026

This week, I sat down with a business owner. We didn’t start with strategy. We didn’t start with numbers. We started with this: “I’m overwhelmed. I need more time. I need to increase revenue… but I don’t know what to do next.” He said it fast. Like he’d been holding it in for a while. From the outside, his business looks fine. Team in place. Work coming in. Phones ringing. But as we talked, the real picture came out:

Business Coaching

Last Night Took Me Back to the 1990s

Penny Nilsen

Published on: 16/03/2026

As a business coach and cheerleader, I get to see something in people, call it out, and steady them on their journey. I get to remind them of what is possible, believe in them when they are tired or uncertain, and help them keep moving forward.

Business Coaching

Free Doesn’t Sell the Product

Penny Nilsen

Published on: 08/03/2026

Free experiences are powerful. They lower risk and allow people to try something without commitment. But free is only at the top of the funnel. In fact, 'Free' is actually second to the conversation step (understanding where the person needs support is the first step).

Business Coaching

The Real Problem Isn’t Leads. It’s Sales Skill.

Penny Nilsen

Published on: 02/03/2026

“I need more leads.” Maybe. But do you know: • How many clients you need? • How many referrals that requires? • Your conversion rate? Without math, there’s no strategy.

Business Coaching

The Real ROI of Community Events (It’s Bigger Than You Think)

Penny Nilsen

Published on: 23/02/2026

Community isn’t built in boardrooms. It’s built in rooms filled with purpose.

Business Coaching

You Don’t Have a Money Problem — You Have a Lead Generation & Business Systems Problem

Penny Nilsen

Published on: 16/02/2026

This week, something my mentor Grant Cardone says really landed again: “Most businesses don’t have a money shortage. They have a people shortage.” At first, that can sound blunt. But the more I look at businesses — including my own — the more I see the truth in it.

Business Coaching