Penny NilsenThis fall I’ve done over 60 cold walk-ins for my Meet & Greets. I shook hands. I left my brochure. I posted a shout-out. And with most of them? I never followed up. I left them as orphans.
Penny NilsenThis Thanksgiving weekend, I’m counting my blessings. Near the top of the list are the business owners who have trusted me to help them see their business with different eyes.
Penny NilsenFifty chances to build credibility with new and existing clients. To share stories, serve people, and support local initiatives.
Penny NilsenControl is good. Being the only one who can run your business isn't. If step one just handed you a list of three things you didn't want to see in writing — good. That's exactly where every client I work with starts, including the one in this story.
Penny NilsenDuplication might be the single hardest problem in business growth right now, and almost nobody names it directly. It's why so many owners can't take a real day off. It's why growth stalls...
Penny NilsenYou may have noticed a string of "Meet & Greet a Local Biz with Penny" posts showing up on my social media last week. If you've been wondering what that's all about, here's the scoop.