How NOT to Hire a Business Coach to Fix Your Business

Penny Nilsen

Published on: 27/01/2026

I'm working with a business owner right now who should have retired 20 years ago. He's exhausted. Ready to be done. Dreaming of finally stepping away. But he can't. Not because the business isn't profitable. Not because there aren't buyers interested. Because everything—and I mean everything—is in his head.