The Person Behind the Post

I almost didn't write this one down.

Not because it wasn't good — it was really good. But because sometimes you hear something in a room and it just settles into you quietly, and you think, I already knew that… but I forgot.

That's what happened this week at Think Bigger Friday.

Our guest was Nick Yerhart, Sales and Marketing Specialist at Infinite Success Media. In less than a year, he's built his Facebook following to 21,000 people. Not a celebrity. Not a tech company. Just a real person who figured something out and got consistent about it.

And when someone like that talks, I put my phone down and actually listen.

The thing he said that stuck with me most wasn't a tactic.

It was this: people are still more interested in your real posts than in perfectly created content.

He wasn't dismissing AI. I use it too. It has a place. But Nick's point was simple — underneath all the tools and trends, people are still looking for people. Real ones. The ones who show up, say something honest, and don't hide behind a logo or a stock photo or a carefully curated "professional" version of themselves.

That hit me.

Because I think a lot of us — myself included sometimes — are still waiting until we have the right setup, the right words, the right lighting, the right moment to finally show up.

And Nick was basically saying: your phone is enough. Your face is enough. Your message is enough.

Selfie videos, he told us, are still number one for traction. Not studio quality. Not perfect lighting. Just your phone, your face, a 30–60 second video, and captions. He recommended a simple app called Captions — record it, add captions, post it. Done.

That's it.

He also talked about strategy — and it wasn't complicated.

Two image-style posts and one short video, spread throughout the day. Not dumped all at once in a flurry and then silence. Spread out. Consistent. On the days he really wanted traction, he's posted up to 10 short videos in a single day.

Now — that's not realistic for most of us. I'm not suggesting you do that tomorrow.

But the principle behind it matters:

Visibility isn't accidental. People don't magically remember what you do from one post six weeks ago. They need repetition. They need to see your message in different ways, on different days, before it finally clicks for them.

Which brings me to one of my favourite things Nick said: it's completely fine to repost content that's 30 days old.

We think we're being repetitive. We think, I already said that.

But our audience probably didn't see it. And even if they did — they may not have been ready to hear it yet.

Your job isn't to say something once brilliantly. Your job is to say it again and again until the right person, at the right moment, finally connects it to their own problem.

His content philosophy was three words: education with entertainment.

People aren't on social media looking to be lectured at. They're scrolling. They're busy. They're half-distracted by seventeen other things.

So if you want someone to stop — really stop — and actually absorb what you're saying, you have to make it worth their attention. Teach them something. Tell a story. Make them smile. Say the thing in a way they'll actually remember.

Professional doesn't have to mean stiff. Valuable doesn't have to mean boring.

The more human you are, the more people can connect with you. That's not a social media tip. That's just... true.

A couple of practical things before I wrap up.

Nick recommended having a business page alongside your personal profile — and once a month, simply inviting people to follow it. Your personal profile builds the relationship. Your business page gives people a focused place to learn more about what you actually do.

And here's something worth knowing: once your personal Facebook presence reaches a certain level, you may become eligible for Facebook monetization. In simple terms, that means Meta can allow you to earn from your content through things like Stars, subscriptions, bonuses, or creator programs — depending on your location and account.

But honestly? The real monetization isn't the platform payout.

It's the referral that comes because someone has been quietly watching you for six months and finally decided you're the person they trust. It's the speaking invite, the coaching inquiry, the "I've been following you and I think you're exactly what my team needs."

That's the return on showing up.

Nick reminded me this week that personal branding isn't about being famous. It's not about performing. It's not about being an influencer.

It's about helping people understand who you are, what you stand for, and whether you're the person they can count on — before they ever need you.

And that only happens one way.

You keep showing up.

Even when no one comments. Even when the likes are quiet. Even when you wonder if anyone is actually watching.

They are.

And when the moment is right, they'll remember who kept showing up.

Let's go.

Penny

See you at this week's Think Bigger Friday!