The Question That Stopped the Room
This month I had the privilege of delivering my keynote, Why Your Message Isn't Landing — And What To Do About It, as a featured presentation for three different associations.... and what I learned.

This month I had the privilege of delivering my keynote, Why Your Message Isn't Landing — And What To Do About It, as a featured presentation for three different associations.... and what I learned.

This week, I attended a business growth event that gave me more than information.

This week in my health inspector communication course at Concordia University in Edmonton, we tackled a topic that most professionals hope they never have to deal with… Media interviews during a crisis. A restaurant shuts down. A contamination alert goes public. A boil water advisory hits the news. And suddenly… you're not just doing your job anymore. You're the voice people are listening to.

Every year, I walk into the same classroom at Concordia University of Edmonton to teach communications to Health Inspector students. And every year, I'm reminded of exactly why this work matters. These aren't abstract messages. When a health inspector communicates, the stakes are real:

For the past five years, Omar Nef and I have had the privilege of coaching the Athabasca University Business Case Competition teams - with three wins in there! If you've never heard of a business case competition, here's the short version: